USA TODAY’s Jefferson Graham interviews Google engineer Matt Cutts on how to get more visibility to your site with some basic, common sense SEO tips.
* Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advises the public on how to get better website visibility in Google.
Cutts started his career in search when working on his Ph.D. at the University of North Carolina at Chapel Hill. Matt got his Bachelor’s degree at the University of Kentucky and Master’s degree from the University of North Carolina, Chapel Hill. His field of study was computer graphics and movement tracking, then moved into the field of information retrieval, and search engines after taking two required outside classes from the university’s Information and Library Science department. He co-oped at United States Department of Defense.